The sixteen working formats from Building the Unforgettable. From the brief to execution, from the budget to contingencies.
A template is a scaffold for thinking, not a substitute for it. Use them to sharpen your judgment — never to replace it.
All sixteen templates as a print-ready PDF. Use them, share them, pin them on your office wall. Just keep the DXR mark on them.
The conversation with the client, organized. Includes the "unresolved" block.
The compass-phrase that governs every decision on the project.
The architecture of the journey: phases, peak, and closing.
One per memorable moment, with its why.
The five senses, phase by phase.
Who talks to whom, and who decides.
The emotion assigned to each phase of the journey.
For prototyping before the big day.
One page per role. What the team needs to know.
The four things to watch on the big day.
Real evaluation, including the 30-day follow-up.
Closed within 48 hours. What the next person needs.
The three costs and the guaranteed minimum number.
Gets printed. Transportation, food, venue, rain, health.
Checklist-based. Nothing's surplus until the list is complete.
For repeated operations. Skeleton and flesh.
The same sixteen, editable in Word and Excel, with the user guide and filled-in examples from real projects.
The code is on the last page of the appendix, in your copy.